The "Corporate Campaign" Strategy

Helping Labor Unions and Public Interest Groups Confront Unbridled Corporate and Political Greed since 1981



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Corporate Campaign: Helping Labor Unions and Public Interest Groups Confront Unbridled Corporate and Political Greed since 1981

Corporate Campaign develops strategies and tactics and structures campaigns in ways that strengthen internal union solidarity, maximizes membership and family involvement and generates favorable media coverage. In so doing we help union leaders create a collective bargaining atmosphere that places union members on the offensive and gives unions real clout at the bargaining table and with political leaders. —Learn More

Norma Rae and the Birth of the "Corporate Campaign" Strategy

"No one helps workers shake up big business like Ray Rogers and Corporate Campaign..." — Crystal Lee Sutton, the real Norma Rae

The Corporate Campaign against J. P. Stevens & Co. exposed, attacked and broke up the network of power supporting the company and eventually forced the big money interests behind J.P. Stevens, led by Metropolitan Life Insurance Co., to give Stevens an ultimatum — settle or else. Pressure from the Corporate Campaign "divide-and-conquer strategy" led to the resignations of top corporate officers from the boards of Manufacturers Hanover Trust Co (then the nation's fourth largest bank), New York Life Insurance Co. and J.P. Stevens itself. —Learn More

Crystal Lee Sutton
Union Organizer and Activist

Crystal Lee Sutton, the Real "Norma Rae," worked at a J. P. Stevens textile plant in Roanoke Rapids, NC in the 1970s and became involved in an epic labor struggle over the right to unionize and bargain collectively.


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Sally Field
Actress Who Played Norma Rae

Sally Field played Norma Rae in the 1979 film, "Norma Rae" that won an academy award and made the name Norma Rae synonymous with labor union struggles and victories.


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Ray Rogers
Organizer and Union Strategist

Ray Rogers' innovative strategies and tactics to "Confront Power With Power," coined a "Corporate Campaign," led to ACTWU's historic contract victory at J. P. Stevens & Co. culminating in 1980.


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Corporate Campaign's Rich History of Fighting Greedy Corporations

ACTWU
vs.
J.P. Stevens & Co.

1976-1980

The Birth of the Corporate Campaign.

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APFA
vs.
American Airlines

1986-87

Flight Attendants Fight Smart and Win.

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TWU Local 100
vs.
NYC MTA

1999

TWU Wins Big; It Can Happen Again.

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IBEW Local 103
vs.
Big Pharma

2008-2010

Beating Anti-Union Big Pharma.

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FLOC
vs.
Campbell Soup Co.

1985-86

The 'Impossible' Becomes Reality for Migrant Workers.

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UWUA Local 1-2
vs.
Con Edison

1988-89

UWUA Local 1-2 Rises to the Challenge.

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TWU Local 101
vs.
Brklyn Union Gas

1995

Big Victory; Utility Backs Down Big Time.

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Carpenters NYCDC
vs.
TIAA-CREF

2012-13

Big Victory in 1st Campaign to Stop Construction Sweatshops.

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Corporate Campaign Helping Environmental and Public Interests Groups

Pacifica Radio
vs.
Corporate Takeover Effort

2001-2002

Corporate Takeover Stymied with a Corporate Campaign.

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Alaska Wilderness League
vs.
The Bush Admin.

2001-2002

Labor Helps Defeat Bush & Big Oil.

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FLOC
vs.
R.J. Reynolds Tobacco

2008-Present

Helping Farmworkers Gain Justice with a Powerful Strategy.

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Charter Spectrum
vs.
The Public Interest

2020-Present

Internet for All, Win Strike, Save PEG Stations.

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Some of Corporate Campaign's Active Campaigns

SINALTRAINAL
vs.
THE COCA-COLA COMPANY

2003-Present

Fighting for Labor, Human Rights & the Environment.

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Defrauded Plaintiff Clients
vs.
Attorney Willie Gary et al

2014-Present

Winning Justice for Victims of Crooked Willie Gary Et Al.

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Campaign to Stop REBNY Bullies
vs.
Real Estate Board of New York

2017-Present

Challenging REBNY's Abuse of Power Harming Millions of New Yorkers.

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Perfect Putter Co.
vs.
Callaway Golf Co.

2020-Present

Fighting for Justice for Invention Theft.

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View Corporate Campaign's History

Speaking engagements, Strategy Development and Organizer Training


A Dynamic Speaker with a Rich History of Mobilizing Workers, Students and the Public in Challenging and Defeating Brutal Corporations and Billionaire Bullies

Ray Rogers says those lacking power have little hope or happiness. His and the Corporate Campaign team's work helping labor unions and community activists "confront power with power" have been featured in newspapers, magazines, newscasts, radio and television interviews and documentary films around the globe. Ray's op-eds have appeared in The New York Times and New York Daily News. His tireless efforts to empower workers and the poorest of the poor in their struggles against corporate greed and political adversaries led Business Week to describe him as a "legendary union activist." He is heralded as one of the most innovative labor strategists, communicators and successful organizers of our time. — Learn More


Ray Rogers discusses the power of Corporate Campaigns relating to labor and environmental issues at Ralph Nader's "Breaking Through Power" conference.

Ray Rogers talks about activism, building power and challenging the Real Estate Board of New York (REBNY) on Manhattan Neighborhood Network with host of The Radical Imagination Jim Vrettos, Professor in the Sociology department at CUNY's John Jay College of Criminal Justice.


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